There are many small companies that perform by testing AdWords and are overwhelmed by the many possibilities, they always abandon or keep small generic campaigns. If advertising on search engines arises from a scalable beginning, these accounts, with the time, can develop and grow, creating more optimized structures each time, but also more extended and complicated to manage.
Other businesses, by the nature of our business or sector, have to manage thousands of products from the start of the account’s life, which means they can start from a complicated situation which does not get the expected results.
The AdWord accounts are living entities, which need constant attention. A complex account can overwhelm your marketing department, which can be found in the situation of needing to manage hundreds of campaigns, tens of thousands of ads, and millions of keywords without counting the tools, the technology or necessary knowledge.
It is at this point it is essential to have professionals, with the adequate tools, if we do not want to lose our competitive advantage (and a significant amount of money).
At Internet Advantage we are completely in favor of using the latest management tools to automate parts of the work, but without forgetting the human touch. The combination of efficiency and caring is what makes a great AdWords account and is what makes our way of working one of the best on the market, supported by Google itself.
Why Internet Advantage
- For the management experience and optimization of AdWords campaigns.
- Because the consultants are committed to the objectives of the client. We do not want to be your agency. We want to form part of your team.
- Probably because we have managed accounts in the same sector and can contribute knowledge about the behaviour in AdWords.
- Because we have advanced management tools.
Our Tools
O2MC
O2MC is a software for creating and optimizing AdWords campaigns, centralizing in the most efficient management and improved results.
The system is especially recommended for large advertisers with many different products, enabling them to create dynamic templates that will update the ads on the basis of prices, offers, or availability of items. For example, this software will be able to read your product feedback and never put up an ad for something that is out of stock, which obviously impacts on saving money, but also is a maximization of the efficiency and improving the attention to the potential client.
MARIN SOFTWARE
Marin Software, is probably one of the most popular softwares on the market, and allows the automization of maintaining large accounts without manual control.
It is a complete solution that integrates the automatic creation and updating of dynamic campaigns, as well as the conversion of optimization tools and the integration of multiple platforms for campaigns across different media: search engines, mobiles, social networks etc. We are the first independent agency that offers this software in the Spanish market.
These types of tools can be overwhelming for those who start them. Having the backing of experts not only assures professional management of the account, but also allows access to the effective use of the advanced software, which opens up possibilities that otherwise, would not exist.
In short, it is not to try to put some ads or investing money in traditional advertising “knowing that we are meeting 50%, but 50% did not know what”, but that a professional team manage your inversion in the most efficient way on the basis of your objectives, maximizing your benefits.
